It's easier to keep a customer than to make a customer, says the Car Care Council, but National Car Care Month (April) and Fall Car Care Month (October) can help repair shops do both by reminding motorists to Be Car Care Aware.
Shops can use the Be Car Care Aware consumer education campaign in a four-pronged approach to teach the importance of keeping a well-maintained vehicle:
*The Service Interval Schedule (published in English and Spanish) can be downloaded free of charge from the Council's website and printed as a handout during National Car Care Month and throughout the year.
*The 56-page Car Care Guide covers nine major service occasions and 12 component vehicle groups plus service interval recommendations, a maintenance log and much more.
*You can host a car care clinic with help from a step-by-step guide available at the Councils website.
*Vehicle check-up events educate motorists about the condition of their vehicles and how to better care for them. Online registration for these events is available.
For additional information about National Car Care Month, log on to www.carcare.org, or call the Car Care Council at 240-333-1088.
Copyright Hearst Business Publishing Apr 2007
Provided by ProQuest Information and Learning Company. All rights Reserved
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