The Motorist Assurance Program (MAP) will launch an aggressive automotive trade and consumer outreach initiative in 2007 to help build consumer trust and satisfaction with the automotive maintenance and repair industry. The campaign will include advertising, editorial placements, public service announcements for broadcast media and direct contact with automotive and consumer affairs reporters at major newspapers and press syndicates. The program also will include the development of a new series of flyers and brochures designed for use by MAP-participating automotive service providers.
"Now that the MAP Uniform Inspection and Communication Standards (UICS) are well established within the automotive service industry," said Lawrence Hecker, MAP president, "it's time to proactively connect their benefits to the consumer. There's a significant opportunity for shops that adhere to these standards to capture new customer relationships in todays competitive marketplace, and it's part of our mission to make that happen."
Developed through extensive cooperation among AMRA (Automotive Maintenance Repair Association) MAP members and other industry participants, the UICS offer consistent, fact-based alternatives for determining whether specific automotive components are required or suggested to be repaired and/or replaced. The UICS also outline a process for communicating to the consumer the reason to replace a worn component, via a "Reason Code."
For additional information regarding MAP and AMRA, including membership details and materials available for use by MAP-participating service providers, visit www.motorist.org, send an e-mail to map@motorist.org or call 301-634-4995.
Copyright Hearst Business Publishing Apr 2007
Provided by ProQuest Information and Learning Company. All rights Reserved
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